They key is that Jaguar will have a BEV option for every model by 2025. Also, they are planning to reduce manufacturing capacity by 25% over the next 5 years.
They key is that Jaguar will have a BEV option for every model by 2025. Also, they are planning to reduce manufacturing capacity by 25% over the next 5 years.
The more I read and think about the new ambitions of Jaguar the more I like it. Going upmarket, making the cars look better and increasing quality by reducing complexity (mainly through leccy drivetrains) sounds absolutely right. Their past 10 years of dumbing down the brand and products has always annoyed me.
Jags should be exciting, fairly exclusive, fairly expensive and more of a niche brand than mass market. Not quite Aston Martin but more somewhere around Maserati market segment wise. The lineup should be small with clear differences between the models a bit like back when it consisted of the XJ, XF and XK... and it sounds like it's moving in that kind of direction. Thanks to Tata's backing this should also be possible to achieve.
I can't see that replacing an ICE with an electric powertrain will help with their "quality". The majority of JLRs warranty issues have been electronics or software-related, and there is actually more of both in a BEV.
But if they switch switch to software development, as the CEO said during the presentation then a large proportion of the workforce will be dedicated to it, unlike now where the team is much smaller than it should be.
But if they switch switch to software development, as the CEO said during the presentation then a large proportion of the workforce will be dedicated to it, unlike now where the team is much smaller than it should be.
But if they switch switch to software development, as the CEO said during the presentation then a large proportion of the workforce will be dedicated to it, unlike now where the team is much smaller than it should be.
This. And regardless they will hopefully save themselves and us owners so much complexity by going leccy.
As much as I love my ICEs it’s mind boggling how complex ICE drivetrains are compared to BEV.
I’ll miss the sound of burning fossil fuels but I for one look forward to a Jag where I don’t have to factor in risks/future costs of frequent oil changes, supercharger repairs, coolant system and water pump repairs, potential timing chain issues, random plastic auxiliary parts conking out etc.
But if they switch switch to software development, as the CEO said during the presentation then a large proportion of the workforce will be dedicated to it, unlike now where the team is much smaller than it should be.
The only real difference in the car in developmental changes will be the drive chain. There's not been huge amounts of investment in that area for about 5 years or so now. The engines are mostly all there, the tooling and manufacturing for them are already there.
They're now saying they've got to invest massively, and quickly in investing, developing, implementing and perfecting new drivetrains that are quite new to Jaguar still.
I think they're looking at downsizing, is because the market for their products won't be there like it was for a 2.0d XE.
If they carry on like they are at the moment, there's a good chance the funding could get cut and they'll end up going the way of MG-Rover.
They're downsizing because if they don't do it now, they probably won't be able to survive.
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