Charging needs to get better than this:
This is what they said last Monday. Not sure how I feel about it, but they shown they really cannot compete with BMW/Merc so they have to try something. The less premium market is quite saturated.So the latest from Jaguar is that it will not replace any of its current range at all, but will go much further upmarket, to become an electric rival to the likes of Aston Martin or Bentley.
So what that means, to my mind, is that the vast majority of members here will not run Jaguars in, say, 10 years time, nor be able to afford a new one.
So what do we think - will Jaguar ever have the tech/reliability/quality to threaten AM, Bentley etc.?
Jaguar won't be making SUVs. He said that.The numbers don't really stack up. Bentley & AM combined sell 15,000 vehicles pa, Jaguar are currently around 175,000 pa. Even if they managed to steal every sale from these brands, that would represent a 91% reduction in output. The other problem is that they could also end up stepping on Landrover's toes & take sales from Range Rover.